Wednesday, May 6, 2020

The Challenges of E-Commerce - 1403 Words

The Challenges of E-Commerce MKT552 The Challenges of E-Commerce Today’s business managers face many challenges when migrating a traditional ‘brick and mortar’ company to that which is now known as the evolutionary ‘click and mortar’ business model – that is, a business that operates in the Internet market space. To stand boldly in the face of challenges presented by the networked economy, firms must develop competencies that enable not only high performance market interactivity and adaptive, intuitive customer engagement platforms, but also contribute to the development of sound business strategies that ensure a firm’s competitiveness in the vast web-based business environment. Considering this, important factors such as†¦show more content†¦Business Challenges Unique to e-Commerce Operations Managers face many challenges when deploying an e-commerce business model; therefore, it becomes necessary to examine, research, and analyze the different types of e-commerce infrastructures in order to develop and implement a sound business strategy that embraces the networked marketplace. The result of such studies helps managers to â€Å"determine strategy, deploy resources, operate firms, manage relationships with their markets, and measure results,† (Rayport Jaworski, 2003, p.2). Therefore, it is important for leadership to consider the appropriate strategic alignment of such efforts with the firm’s overall mission, values, strategies, and available resources so as to ensure transparency in business operations whether it falls within the physical or web-based operational infrastructure. The first steps that managers must consider when developing and employing an online business strategy include the ways in which information, goods and services and communications are exchanged in the web-based operational model. In essence, they must realize that technology and digitalization is key to fostering customer-centric user experiences, so as to support transactional, order fulfillment, and information exchange. In addition, anShow MoreRelated Internet - Challenges of B2B and B2C E-commerce Essay1291 Words   |  6 PagesThe Challenges of B2B and B2C E-commerce E-commerce â€Å"is the exchange of money for goods or services between companies and/or end consumers† (Hemond-Wilson). The most common image of e-commerce â€Å"is that of a web-based catalogue from which buyers can order products and the sellers can receive payment† (Hemond-Wilson). E-commerce has two main forms, which are business-to-business, and business to consumer. 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In the beginning, Flipkart backbone was to sale online books in India and but they get diversified and expanded into electronic products and many other variety of products. Due to very low penetration of net banking and creditRead MoreE-Commerce: Pros and Cons of Taking the Clothing Store Online1535 Words   |  6 Pagesthe Internet. In this text, I discuss a number of issues arising out of my resolve to engage in e-Commerce as the owner of a small clothing store along the Jersey Shore boardwalk. Pros and Cons of Taking the Clothing Store Online According to Schniederjans Cao (2002), e-Commerce is the exchange transactions which take place over the Internet primarily using digital technology. Basically, e-Commerce has in the recent past benefited greatly from recent developments in technology including theRead MoreE Commerce, An Aspect Of Information Communications Technology1335 Words   |  6 Pagescapacities through the use of tools such as electronic commerce (e-commerce) (Briggeman Whitacre, 2010; Roe et al., 2014). E-commerce, an aspect of information communications technology (ICT), is defined as the buying, selling, and marketing of goods and services online (Hua et al., 2015). E-commerce lowers costs, increases revenues, raises productivity, and brings access to new markets (Briggeman Whitacre, 2010; Roe et al., 2014). 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